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Planning to study with us in 2018?


Product designers combine functionality, beauty, desirability, usability and identity to generate effective and intuitive products that make life easier.

Good design is an integral part of making a successful product, from the next generation of smart phones to the furniture in an office space.

Our Product Design degree will provide you with a balance of creative and artistic modules and with materials knowledge and practical skills, allowing you to explore the dynamic world of the product designer.

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College C58


Course Length:

3 Years Full Time


Typical Offer (individual offers may vary):

  • A levels (or combination with AS / EPQ / BTEC / Cambridge Technical): CCC (equivalent to 96 UCAS points) ideally to include a minimum (32 UCAS points) from Mathematics or a relevant Science or Technology subject.
  • BTEC / Cambridge Technical: MMM Engineering (or a relevant route in Applied Science)
  • International Baccalaureate: 28 points (including Higher Mathematics and a science)
  • Candidates may also request an interview after which they may receive a revised, more targeted offer.
  • If you do not meet these entry requirements, you may access Product Design through the Science and Engineering: Integrated foundation year.
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You can apply for a yearlong industrial placement in your second year of study.

The placement typically begins after the second year and, following the placement, you will return to complete your degree.

The placement will be a paid position, with pays at or above the living wage.

This is a competitive process and, although staff will assist you in finding a suitable placement, a placement is not guaranteed. 

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All of Chichester’s Engineering courses take a problem-based learning approach following the engineering cycle: Conceive – Design – Implement – Operate.

CDIO provides a highly practical and engaging engineering experience that encourages interdisciplinary team working to solve open-ended problems and foster communication skills. These are exactly the skills that will help to mark you out in the highly competitive employment arena.

Replacing standard lectures, all of our Engineering and Design programmes are delivered in an interactive workshop/seminar style with balanced mix of laboratory and practical work. There are also lab-based sessions where you will engage in CDIO design and build activities. 

Engineering degrees at Chichester are about participating in interesting activities and not just listening and taking notes.  We don’t do lectures!

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Course content

This course will give you all the technical and industry skills you will need to design and develop products from conception through to development, testing and launch.

We offer Product Design degrees through three distinct pathways: Product Design BA, Product Design BSc, and Product Design & Innovation BEng. Which pathway you choose depends upon your interests, the subjects you have previously studied and what you want to do with your degree when you graduate.

The Product Design BA is a course for those who wish to major in the artistic aspects of Product Design, with an emphasis on form, aesthetics and identity. With the artistic side brought to the fore, there are fewer mathematics and science based modules.

Product Design is an applied subject and our course is based around applied workshop learning; seminars with demonstrations; practical and lab work. We don’t do lectures!

Each academic year of the BA Product Design degree centres on a two-semester long design-practice modules. Design-practice challenges start with a design brief, to which you must apply the Conceive-Design-Implement-Operate (CDIO) cycle.

In your first year of study, you will take part in a team CDIO challenge with other students from the product design cohort. Alongside this, you will study design in the context of culture, sketching and drawing, computer aided design, prototyping, science and technology for design and applied mathematics.

Year 1: SEMESTER 1 Year 1: SEMESTER 2

Design in Consumer Culture

Mathematics for Product Design

Visualisation Techniques & Methods

Design Tehcnology

Computer Aided Design

Assembly & Prototyping

Design CDIO 

Design CDIO 

The second year CDIO challenge is an interdisciplinary team challenge, where you will tackle your design brief with students from engineering cohorts. The second year of study introduces topics that are more advanced, including manufacturing techniques and technologies, human interaction with devices, ergonomic design and philosophies of design.

Year 2: SEMESTER 1 Year 2: SEMESTER 2

Promo Design

Manufacturing * Production Prrocessing

Ergonomics Product Design

Entrepreneurial Design

Computer Aided Design Skills II

Product Design for Sports

Interdisciplinary Design Group CDIO

Interdisciplinary Design Group CDIO

In the final year, you will work on an individual design project and present your work technically to other designers and to a non-specialist audience. The course contains diverse modules required to provide you with the breadth knowledge and skills needed for a career in product design. The final year of study includes designing for diverse users, a significant research dissertation on an area of design which interests you, and options to select from a range of design topics which allow you to follow your interests. 

Year 3: SEMESTER 1 Year 3: SEMESTER 2

Individual Design Project CDIO 

Individual Design Project CDIO

Design Research Dissertation

Sustainable Design


Diversified Design Design & Branding
Product Design IoT Project Quality Management
Managing & Leading Teams Small Business Enterprise


Our facilities

The Engineering and Design Department will be based at our new Engineering & Digital Technology Park (due for completion in 2018). It is the UK’s first purpose built facility for delivering engineering and design courses through the problem-based learning, CDIO approach. With cutting edge teaching labs containing brand new equipment and apparatus, you will enjoy world class facilities for engineering education including:

  • A large, double height space for delivering our unique, exciting and rewarding design and build experiences
  • Practical project-orientated engineering workshop and teaching facilities
  • Dedicated electronics and mechanics laboratories
  • Fabrication laboratory
  • Specialist 3D printers
  • Facilities to teach Computer Aided Design
  • 300 square-metre television production studio, with auxiliary 100 square-metre special effects room
  • 400 square-metre media operation centre
  • Media editing and finishing suites
  • Hands-on educations spaces for partnerships with schools and colleges
  • Co-working spaces and IT suites

The Engineering & Digital Technology Park is based on our Bognor Regis Campus, located just 600 metres from the beach and next door to the leafy and tranquil Hotham Park.

Where this can take you

Because product design degrees combine creativity with technology and provide a broad knowledge of production methods and materials, they are suitable for many areas of employment including:

  • Manufacturing
  • Research and development
  • In-house design departments
  • Design consultancies
  • Project management
  • Packaging design
  • Retail and exhibition design
  • Marketing

Our inclusion of specific business and enterprise units will provide you with a rounder set of skills than your Product Design knowledge alone, providing you with the know-how to set up your own practice, if you so wish, and enabling you to stand-out in the competitive jobs market. 

Indicative modules

First Year

Design in Practice CDIO

In these team projects, you will be introduced to the CDIO concept through design-build-test experiences in which you will work with other first year Product Design students. The projects will provide a forum for you to apply the knowledge and techaniquesyou have acquired to challenging open ended design briefs. 

Design in Consumer Culture

In this module, you will study the history of design by looking at influential art and design movements, and in particular, important designers in modern times, their influences and contributions to design movements. You will also explore the effects that political environment has on shaping key design movements and the central importance that design plays in society. 

Computer Aided Design Skills

In this module, you will learn to use software packages to facilitate in the design process. The module will teach you aspects of engineering drawing and 3D modelling and rendering.

Visualisation Techniques & Methods

In this module, you will learn the importance that drawing plays in communicating ideas. As well as exploring the communicative power or drawing, you will use drawing to help you improve your observational skills and as an aid to understanding complex ideas and processes. 

Design Technology

This module will provide you with a foundation of Science, Technology and Engineering in the context of product design. You will study basic electrical and electronic systems; mechanical systems and materials’ science as they relate to product design.

Assembly & Prototyping

In this practical module you will learn and apply prototyping methods and 3D modelling techniques. For example, you will make basic foam 3D models and use 3D printing to develop your own prototypes. You will also learn how to use engineering drawings to make prototypes and how prototypes can serve as an important part of the design process.

Mathematics for Product Design

This module helps you build a solid foundation in mathematics and the confidence to apply mathematical techniques to design related work you will undertake in later modules of study.

Second Year

Manufacturing & Production Processing

In this module, you will study commonly employed manufacturing techniques, such as vacuum forming, injection moulding and compression moulding. You will also explore the capabilities of turning machines and milling machines, 3D printing technology, welding techniques and methods of joining metals, plastics and ceramic materials.


Entrepreneurial Design

In this module you will learn how to productise for a target market in a commercially viable and ethically and environmentally friendly manner.

Product Design for Sports

Through this module you will gain insight and practical experience in the design process for sporting equipment for a range of sporting activities.

Promotional Design

In this module you will explore the role of promotional products and gain practical experience of in the design and manufacturing of promotional products 

Ergonomics Product Design

In this module, you will explore how ergonomics affects the functionality and aesthetics of an object. You will look at human modelling and product examples such as the design of office chairs, medical equipment, such as crutches and tools. 

Computer Aided Design II

In this module, which builds on the first year module, you will enhance your CAD and CAM skills and apply these practically with different manufacturing techniques and processes. You will also advance your understanding and practice of virtual prototyping and rapid prototyping and learn the importance of CAD throughout the product design lifecycle.

Design Group CDIO        

In these exciting interdisciplinary team projects, you will be part of a team with engineering students from other disciplines. These projects provide a forum to apply the knowledge and techniques you have acquired to challenging open-ended design-build-test briefs.


Final Year 

Final Year Design Project

Unlike the first and second year team CDIO design-build challenges, your final year project is an individual piece of work, which will form the centrepiece of your design portfolio and evidence the depth of knowledge and practical skills you have amassed during your course. This challenging project work will provide you with self-starter skills and could utilise and test all of the knowledge, experience and techniques that you have acquired throughout your study.  

Diversified Design

In this module you will explore product design for children, elderly people and people with disabilities, for example people with sight impairment or people who are wheelchair bound. As examples, you may design a toy or game for a child or a television controller for an elderly person.

Research Dissertation

In this module you will select an area of design which interests you and undertake a significant piece of research work into your chosen area(s).

Sustainable Design

In this module, you will study issues around sustainable design and how sustainability can be realised in design. In this module you will explore design for the circular economy, design with zero carbon footprint and eco-design, design for durability and longevity and design for recycling and material recovery.

Design & Branding

In this module, you will look in depth at the relationship between design and branding, using case studies as examples. You will study branding strategies in the context of the cultural, creative and socioeconomic dimensions of contemporary consumer culture.  

Product Design IoT Project

In this module is you will be introduced to the design of electronic products through use of a programmable integrated circuit (PIC) design to a smart system , for example a health/fitness monitoring device.

Diversified Design

Through this module you will develop and understanding of the issues influencing design for a range of users. You will look at inclusive design for specific minority groups, in particular, designing for elderly people and disabled people.

Teaching and assessment

The course is delivered through seminar/workshops; tutorials; computer labs; physical labs and project practical time. There is a split of about 50% of time in seminars and tutorials and the remaining 50% in practical and projects work. In addition to scheduled learning activities, you are expected to plan your time to allow intensive self-study.

You will be assessed in a variety of ways, including: Coursework; Written Examinations; Lab and Practical work; Project work; Presentations and Online Tests; About 25% of assessment is by examination, the remaining 75% is assessment is through coursework, practical and project work and presentations.

This is an exciting time to join a brand new Engineering and Applied Design department. Our intention is to ensure that our newly formed Engineering and Product Design courses are fully accredited with The Institution of Engineering and Technology (IET) and The Institution of Engineering Designers (IED) respectively. We will be working closely with both, and our students, to ensure our courses gain accreditation with the intention that we will back date accreditation for those graduating in 2021. 


Additional Costs

Include Additional Costs: 

Additional Costs

Working with industry

Our Engineering, Creative Science and Product Design degrees offer a practical approach to learning based on a syllabus designed in partnership with local businesses. This ensures that graduates are ready for work and are highly employable in these competitive industries.

The Engineering and Digital Technology Park will offer students the chance to develop practical expertise alongside local businesses. It will include a large multi-purpose engineering laboratory which is also open to local companies, incorporating a workshop, prototype manufacturing facilities and collaborative co-working spaces.